| Policies & Guidelines |
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| Executive
Summary |
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1. |
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The University is committed to
the creation and dissemination of knowledge for the
benefit of both the local community and humanity in
general. It seeks to collaborate with individuals and
organizations to fulfill its mission of successful community
partnership and international cooperation. |
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2. |
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"The University of Hong Kong"
is a highly respected name, both locally and internationally.
The University's academic and research achievements and
its collaborative work with partners in the local community
and overseas have won it a proud reputation. The accomplishments
of the University's staff are frequently cited in the
academic, professional, and public media. |
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The University must strive to
maintain its reputation for excellence, intellectual
integrity, and ethical standards in all its pursuits.
We believe that the appropriate use of the name of the
University will bring credit to all its members and
to the institution itself. Conversely, improper use
of the name will compromise public trust in the University. |
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4. |
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The University has a legitimate
and determined interest in protecting the proper use
of its name (including the variant forms of its visual
identity). |
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5. |
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The University has therefore prepared
a set of policies and guidelines on the use of its name
and visual identity so as to ensure that they are used
properly and accurately by members of the University
and the public. |
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6. |
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Members of the University and
the public who wish to make reference to the University's
name in any activity or manner of association are urged
to refer to the council paper "Policies
and Guidelines on the Use of the University's Name and
Visual Identity". Naturally, the University's
name will be used extensively and under different circumstances,
and this set of general principles and guidelines does
not pretend to cover all possible usages. If in any
doubt, you are requested to seek advice from the Registrar
of the University. |
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Updated
in June 2005
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